In many ways, the most important conversation a school has with you comes in the form of your essay.

Sure, SAT® and ACT® exams and transcripts provide an outline of your credentials, but it’s the essay that colors the application with your hopes, dreams and strengths. Think of it as your pitch: you’re striving to explain what makes you an exceptional applicant with focus, clarity and candor.

If you’re ready to write an effective college essay, follow these four helpful tips.

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